Sharing Brands

We're committed to making Greater Louisville a dynamic and viable consideration in the competitive set of fast-growth American regions, which will result in an increased rate of awareness and attraction to visitors, talent, and businesses to this region by 2010.

But 2010's a long way off, which means this story has a fair amount of telling ahead of it! So along the way we'll be posting updates about the progress of the brand, as well as providing news and information on branding in general and what other cities are doing to reveal their brands.

Look for news in the traditional media, but be sure to bookmark this site and pay us a visit every so often. If you want, we'll send you information— just give us your contact details and we'll be back in touch!

Press Releases and Articles

Trash-talking From the Establishment? Oh, My (September 18, 2007)

Ads to Sell ‘Essence’ of Louisville (September 14, 2007)

You Hear That, Boston (September 14, 2007)

If It’s Fall in Louisville, It’s Ideafestival (September 14, 2007)

Maybe Louisville’s Possibilities can Replace Misconceptions (September 7, 2007)

Community’s Unlimited Possibilities Star in New Image Campaign (June/July 2007)

Branding Louisville – Greater Louisville has come of age (June 2007)

Get It While It’s Hot: Louisville, the Brand, is Coming (May 22, 2007)

Louisville’s Mantra Works Because It’s True (May 3, 2007)

Online Survey for Public Input on Creation of Greater Louisville Brand a Success (October 2, 2006)

Community Partnership to Create Louisville Brand (April 14, 2006)



Arts and Cultural Attractions Council

Bellarmine University

Greater Louisville Inc, The Metro Chamber of Commerce

Greater Louisville Project

Greater Louisville Visitors Bureau

Health Enterprises Network

Indiana University Southeast

Jeffersontown Chamber of Commerce

Kentucky Cabinet for Economic Development

Kentucky Derby Festival

Kentucky Lottery

Kentucky State Fair Board

Louisville Central Area

Louisville Metro Government

Louisville Regional Airport Authority

Louisville Urban League

Southern Indiana Chamber of Commerce

Southern Indiana Economic Development Council


Technology Network of Greater Louisville

University of Louisville

Waterfront Development Corporation

Young Professionals Association of Louisville

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