Individuality. Discovery. Creativity. These are all hallmarks of our brand, so when it came time to craft a logo, we knew we had to come up with something that was not only very special, but something truly — and literally — unique.

True to this essence of creative exploration, our palette provides a range of choices, offering a rich breadth of expression.

We’re not bringing you a logo dictated by bean-counters and bureaucrats; rather, here’s a logo each and every Louisvillian can create and embrace as his or her own.

Colors can be broken down into specific components. The color guide below gives the breakdowns for the brand logo.


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