Brand Essence

Welcome to a city where dreams get introduced to can-do. Where people share a belief in the creative power of opportunity, expression, and imagination.

Alive with potential and inspired with a progressive spirit of possibility and aspiration, Louisville is a very special place — somewhere between “way out there” and “feels like home.”

It’s a thriving one-of-a-kind don’t-take-no-for-an-answer sort of city. It’s an open, accessible, connected bunch of ambitious-but-caring individuals and families drawn together by the promise of the future and the quality of a life richly lived.

It’s the urban-but-green, nearby-but-expansive, inventive-but-roll-your-sleeves-up, surprising, bustling, energetic community that always gets things done with a smile.

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